Creating Rules & Data Elements

Use natural language to create Adobe Tags components

Describe what you want in plain language. Ivory generates the components.

Create a Rule

1. Click Create in the Ivory panel

2. Enter your request:

Create a rule that fires on page load and sets eVar1 to the page title

1. Click Generate

Ivory creates all necessary components: events, conditions, and actions.

Create Data Elements

Same process, different request:

Create a data element that captures the value of #user-email

Or create multiple at once:

Create data elements for page name, page URL, and page type
from the digitalData.page object

Writing Effective Prompts

Be specific about triggers:

• "fires on clicks of .cta-button" (good)

• "fires on button clicks" (too vague)

Specify the data you need:

• "set eVar5 to page name, eVar6 to page URL" (good)

• "set some variables" (too vague)

Include conditions when needed:

• "only on pages where the path contains /checkout"

Review Workflow

After generation, review each component:

Action	Result
Approve	Component created as-is
Deny	Component skipped
Approve All Pending	Approve all remaining components at once

Only approved components are created in Adobe Tags.

Batch Creation

Create multiple items in one prompt:

Create click tracking rules for:
- Add to cart button
- Remove from cart button
- Checkout button
Each should send an Analytics beacon with the button name in eVar10

Each rule appears separately in the review carousel.

Using Templates

Start from a saved prompt template for common rule patterns:

1. Click Create to open the Create modal

2. Select a template from the dropdown in the "Context & Template" section

3. The template text populates the request field

4. Modify as needed and click Generate

Templates are managed in the Ivory web app. Learn more about Prompt Templates.