Ivory creates standard Adobe Tags components using installed extensions.
Events
Event
Extension
Description
Click
Core
Element click detection
DOM Ready
Core
Fires when the DOM is fully parsed
Window Loaded
Core
Fires when all page resources have loaded
Library Loaded
Core
Fires at the earliest execution point
Direct Call
Core
Manual rule triggering via _satellite.track()
Custom Event
Core
Listen for custom JavaScript events
Time-Based
Core
Time on page, inactivity
Form Submit
Core
Form submission detection
Conditions
Condition
Extension
Description
Path
Core
URL path matching
Browser
Core
Browser type detection
Cookie
Core
Cookie existence/value
Custom Code
Core
JavaScript condition logic
Value Comparison
Core
Compare data element values
Variable
Core
Check JavaScript variables
Page Domain
Core
Domain matching
Query String
Core
URL parameter checking
Actions
Adobe Analytics
Action
Description
Set Variables
Set eVars, props, events
Send Beacon
Send page view or link tracking call
Clear Variables
Reset Analytics variables
Core
Action
Description
Custom Code
Execute JavaScript
Data Element Types
Type
Description
JavaScript Variable
Read from window object path
DOM Attribute
Read element attribute
Cookie
Read cookie value
Local Storage
Read from localStorage
Query String Parameter
Read URL parameter
Custom Code
JavaScript return value
Extension Support
The components listed above are the most commonly used defaults from the Core and Adobe Analytics extensions. Ivory provides enhanced guidance for these components to help ensure best practices in your implementation.
However, Ivory is not limited to these. Ivory automatically detects the extensions installed in your Adobe Tags property and can create and update components for any of them. This includes extensions like:
Adobe Experience Platform Web SDK
Adobe Target
Adobe Audience Manager
Third-party and custom extensions
If an extension is installed in your property, Ivory can work with its components.
Requesting Components
When creating rules, reference components by their common name:
Ivory maps your request to the appropriate extension delegate.