Tips & Best Practices

Get better results from Ivory

Get more accurate results with these practices.

Writing Prompts

Be Specific

Good:

Create a click tracking rule for #submit-btn that fires event5
and sets eVar10 to the button text

Vague:

Track the submit button

Include All Requirements

State everything upfront:

• What triggers the rule

• What conditions apply

• What data to capture

• What actions to take

Reference Context

When you've added items to Workspace:

Create a rule similar to the context rule, but for the
newsletter signup form instead of the contact form

Using Element Capture

• Capture the exact element users interact with

• For buttons inside links, capture the button

• For forms, capture the <form> element for submit tracking

• Verify the captured selector is unique on the page

Managing Complexity

Break Down Large Requests

Instead of:

Create all tracking for the checkout flow including cart view,
add to cart, remove from cart, begin checkout, shipping info,
payment info, and order confirmation

Do this:

Create a cart view tracking rule that fires on page load
when the path contains /cart

Then repeat for each step.

Use Batch Operations Wisely

Batch updates work best when:

• Changes are identical across components

• You've verified the pattern exists in all selected items

• The change is straightforward (selector swap, variable rename)

Review Carefully

• Always review before approving

• Check selectors match your actual page elements

• Verify variable assignments are correct

• Confirm beacon configuration (page view vs. link tracking)

After Creation

• Test rules in Adobe Tags's preview mode

• Check that data appears correctly in Analytics

• Publish to a development library first

Common Mistakes

Mistake	Fix
Selector doesn't match	Capture the element again, verify in DevTools
Wrong beacon type	Specify "link tracking beacon" or "page view beacon"
Missing conditions	Add path or other conditions to limit firing
Variables not clearing	Add "clear variables" action after beacon