Click Tracking Setup

Create a complete click tracking rule with Analytics beacon

Create a click tracking rule from start to finish.

Scenario

Track clicks on a "Download Whitepaper" button. Send data to Adobe Analytics with:

• Page name in eVar5

• Page URL in eVar6

• "download whitepaper" in eVar7

• Event11 and Event12

Steps

1. Capture the Element

1. Navigate to the page with the button

2. Right-click the download button

3. Select Capture Element for Ivory

2. Create the Rule

Click Create and enter:

Create a click tracking rule for the captured download button.
Set eVar5 to page name, eVar6 to page URL, eVar7 to "download whitepaper".
Fire event11 and event12.
Send an Analytics beacon with link name "download whitepaper".
Clear variables after the beacon.

3. Review Components

Ivory generates:

Component	Type	Purpose
Click event	Event	Triggers on button click
Set Variables	Action	Sets eVars and events
Send Beacon	Action	Sends data to Analytics
Clear Variables	Action	Resets variables

Review each component. Approve or deny as needed.

4. Verify in Adobe Tags

Click the result link to open the rule in Adobe Tags. Confirm:

• Event has correct selector

• Variables are set correctly

• Beacon fires as expected

Variations

Add path condition:

...only fire on pages with /resources in the path

Track multiple buttons:

Create click tracking rules for:
- Download whitepaper button
- Contact sales button
- Request demo button
Each with appropriate eVar7 values